When you hear the words "handsome man", what is the image that springs to mind? 
Someone like Brad Pitt perhaps? George Clooney?   Some other movie star?  With model looks, a symmetrical face with strong, pleasing features, chiselled jaw, rugged?   Maybe somebody who works out?
Well, handsome-ness is of course in the eye of the beholder. One man's Brad Pitt is another man's Quentin Tarantino. (Or indeed woman's). But with both sexes, there is a media ideal.  
We live in a fickle age where people are judged on  their looks,  and the sad fact is that you're less likely to make it in Hollywood (or certain other places for that matter) if you don't meet this ideal.  
And  this media ideal also pervades into real-life, and influences our  tastes and views of who looks good - and who does not.
Now, to be honest I've never really got that "media ideal".  At  school the other girls were falling in lust with popstars such as Simon  Le Bon and George Michael, and movie stars like Christian Slater, Tom  Cruise and Michael J. Fox, but I just didn't get it.  
They were  all kind of pretty boys, and I supposed that they were ok to look at,  but what was the attraction beyond that?  The talk about these guys just  bored me, and I was sure that I was missing something.
Then the  Chippendales came along.  A troupe of male strippers; rugged, tanned,  muscular beefy guys.  My lack of interest, compared to that of my female  peers who were clambering to go to see either the originals or one of  their many copycat acts, made me feel positively abnormal. 
 And  while they were hankering for dates with the popular guys with  traditional good looks, I was forming friendships with the guys who had  some interesting things to say for themselves.  They tended to care less  about their appearance, and would probably be described by some as geeky  - much like myself at the time.  But to me, these were the handsome  guys.
One of my favourite definitions of handsome is "with a  pleasing general appearance", (from MSN encarta).  It doesn't talk about  conforming to ideals or cultural norms.  
"Pleasing" is a very  subjective term, and what pleases one person will not necessarily please  another.  Everybody has different tastes, and with this definition in  mind, anybody can be considered handsome, so long as somebody thinks it.
The  world is just full of handsome guys!
In the interests of  research (ahem!), I did a search on "handsome man" in Flickr Creative  Commons.  
I was happy to find that although the conventional  beef-cake guys are (predictably) well-represented, there is a pleasingly  broad range of guys labelled there as handsome.   (Granted, some of them gave themselves this label, but why not?)  And I  think you'll agree that they all deserve to be there!  
And this  helps me to prove my point (which may have got a little lost on the way,  in this veritable sea of men...)  Handsome doesn't have to mean having  conventional good looks, handsome-ness depends on one's own personal  taste.  
And more than this, when we meet somebody and talk to  them we are able to see how they look and get to know their character,  and this affects the way that we see them. 
 Like with the guys at  my school, I thought of the geeky guys as handsome firstly because that  kind of look was my preference, but also because when I looked at them  what I knew about their personalities shone through. 
 In the same  way, when I looked at the more popular guys, I probably saw in their  faces a certain amount of arrogance - at having a gaggle of giggly girl  admirers! - as well as any other negatives that I associated them with. 
But  when we just see a picture of someone without knowing them, we can only  go by how closely their look matches our own personal preferences, and  what, if anything, their face tells us about their character.  
I  have included photos of some of the Flickr men who caught my eye.  (Yes,  it was a tough hub to write, but somebody had to do it!)  
I  think they have nice faces, and I like the character that they show.

 
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